Crown Royal dropped a new expression on Wednesday that was finished in Caribbean rum casks. The expression from the Canadian whisky brand is named Crown Royal Marquis.
It currently features a suggested price of $39.99.
“Crown Royal Marquis is a very special innovation for the brand, one that truly brings to life our goal of creating exceptional whiskies for every occasion,” Vice President of Crown Royal Hadley Schafer said in a statement. “It’s layered flavors and strikingly unique bottle were crafted with everyday royalty in mind, consumers (+21) can enjoy a spirit that makes a delicious cocktail and represents that inviting energy we want to see again in nightlife culture.”
Crown Royal will roll out May 2025 in the states of Georgia, Maryland and Washington D.C.
The Canadian whisky brand claims this expression has aromas of honey, vanilla and brown sugar that give way to figs and dates. The finish is smooth and loaded with complexity, according to the brand.
Locals in Washington D.C. and Atlanta might get a taste of Crown Royal’s newest expression, as the brand will be making appearances at events within the area.
Crown Royal possesses a fairly eclectic portfolio of whiskies, ranging from flavored options like Golden Apple to Blackberry, to extended-age releases like Crown Royal Aged 31 years, which dropped in October 2024.
“Crown Royal Aged 31 Years is our rarest variant to date and serves as the perfect addition to any luxury spirits collection,” Schafer gushed about the release. “This whisky has been patiently aging for over three decades, and it’s a true representation of the journey we have taken to create something extraordinary. We are excited to share this unique expression with our loyal brand adorers.”
The 31-year-old whisky has a fairly modest ABV of 46% and a hefty suggested retail price of $599.
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