The Spirits Business reported on Wednesday that three Lone Star State distilleries, Treaty Oak, Garrison Brothers, and Milam & Greene, are rallying behind communities in the wake of the catastrophic Texas floods.
The flooding started the evening of July 3, according to CNN. Parts of Texas experienced up to 15 inches of rain. The Guadalupe River flooded up to 22 feet within hours. According to the New York Times, 119 people perished as of July 9, and 173 people are still unaccounted for.
As the community reels, Treaty Oak Distilling has stepped into action. The distillery organized a donation drive on its socials and posted valuable information for those in need. Treaty Oak will donate medical supplies, food, water and other essentials to those affected in Kerrville, Georgetown, and Seguin.
Garrison Brothers Distillery announced that it would donate funds from the sales of its Guadalupe Cask Strength Bourbon to relief efforts. The distillery shared that starting July 12, it will make a $50 donation from any bottle of Guadalupe Bourbon to Kerr County’s Flood Relief Fund. The distillery announced it will match the first donation which amounts to $10,000.
Milam & Greene is donating 15% of its sales to the Community Foundation of Texas Hill Country. The distillery will also donate up to $20 from each bottle sold at Spec’s to Texas Pets Alive. The organization will give funds to pet rescues to affected animals in the area.
It turns out many Texans are rallying around the community, particularly with Treaty Oak’s donation drive. High Basin Brands acquired the company in November 2024. The company’s Chief Marketing Officer, Jordan Rothschild-Noomé, said the influx of support has been a bright spot during a tragic time.
“These past few days have been filled with emotion and inspiration,” Rothschild-Noomé said, according to The Spirits Business. “Within minutes [of posting] messages started pouring in, not just from around Texas, but from across the country. People asked what they could send, how they could donate, and where they could show up. And when they did. By the thousands. And are still messaging around the clock, days later.”
No responses yet