The Spirits Business reported on Thursday that BuzzBallz, the spherically-shaped RTD cocktail brand, entered the world of fashion with a lineup of 10 unique “bagz” set to drop on Dec. 18. The outlet reports that the bags are catered towards Gen Z, a generation that has “rewritten the fashion rulebook.”
“BuzzBallz have never been just a cocktail; they’re a whole vibe and the unofficial accessory of every night-out storyline,” said Vice President of World Aged Spirits & Cocktails at Sazerac Jess Scheerhorn in a statement. “You see them in every 1am bathroom selfie and fit check. BuzzBagz takes that energy and makes it real, built for people moving from pres to afters and everything in between. We’ve taken the bag classics everyone knows and reinvented them the BuzzBallz way.”
(Photo: BuzzBallz)
On its Instagram page, the Sazerac-owned brand introduced spherical riffs inspired by major brands like Chanel, Teflar and Coach, alongside BuzzBallz versions of Ikea bags and run-of-the-mill grocery store bags. The Spirits Business reported that these one-off bags can carry accessories for a night out — and a BuzzBallz of course. They apparently are worth over $5,000, according to the outlet.
Yet these pricey bags will retail for $4 once BuzzBallz opens a lottery to bid on them. On the brand’s social pages, the bags appeared to make an impression on their intended audience.
(Photo: BuzzBallz)
“This is teaaaa” a user commented with a fire emoji.
Others on the social platform called the bags “iconic” and claimed that they “needed” them. The bags are set to sell on a first-come, first-served basis, according to The Spirits Business.
Though many outlets have consistently bemoaned Gen-Z’s propensity to drink less, Drinks International reports that this generation is starting to catch up with others in terms of imbibing.
“Moderation has been a growing trend among all drinkers for several years, but the idea that Gen Z legal drinking age drinkers are somehow fundamentally different from other age groups isn’t supported by the evidence,” said IWSR Chief Operating Officer of Consumer Insights Richard Halstead in a statement. “For instance, we know that beverage alcohol consumption correlates with disposable income, and Gen Z came of age during a cost-of-living crisis. Rising prices have especially been acute in bars and restaurants — places that appeal most to Gen Z drinkers.”
Halstead continued to say that as Gen Z drinkers make strides in the workforce, they will drink more due to rising incomes.
No responses yet