Forbes reported on August 26 that the major news organization Fox News is venturing into the wine business with an e-commerce shop. The shop aims to prioritize wines made in America, but it does carry offerings from other countries like France and Italy. According to Forbes, Fox aims to support smaller businesses and veterans with the venture.
“We were drawn to this idea, because it gives us the chance to champion veterans and small business people, people whose stories reflect the very values we highlight every day,” said Chief Digital and Marketing Officer at Fox News Media Jason Klarman, according to Forbes.
The network’s push for American-made wines could stem its widely-known alignment with the current Presidential administration, which prioritizes America-first ideology and Conservative policies. Yet the penchant for American-made wines could also be out of financial practicality, due to steep tariffs imposed on international wines.
An Inside Look at Fox News’ Wine Venture
Fox partnered with Direct Wines for the venture, and those interested in checking out Fox News’ selection can visit the online marketplace here. Some of the offerings listed by the eCommerce shop feature obscure varietals, like a rosé made from the red varietal Négrette from France. Négrette’s calling card is its floral nose, and the slightly obscure varietal grows within the Frontenac region near Bordeaux in France.
As for the network’s favorites, it shouldn’t be that surprising that the focus is on American reds that have earned 90+ points — though it is unclear which critics the wines earned their scores from. For the price of $149.94, oenophiles and Fox News fans can enjoy a 6-pack featuring The Assist Cabernet Sauvignon, The Inaugural Cabernet Sauvignon, Touché William from Napa’s Dry Creek Valley region, Big Hitter Souzau from Lodi and the Antiquity Red Blend from Tennessee.
The media conglomerate also offers an American Wine Club, which focuses exclusively on wines made by vineyards in the United States. The wine clubs feature iconic regions like Napa Valley, Sonoma and Oregon, and lesser-known regions like Tennessee and Texas.
According to Forbes, Fox claims it will allocate a percentage of its sales to U.S. Vets, a nonprofit organization that combats veteran homelessness. The outlet reports that another percentage of the profits will be donated to small family-owned wine companies in the United States.
Fox News has made multiple forays into the lifestyle space in an effort to diversify its revenue streams, according to Forbes. The company additionally launched Fox Nation, a streaming service priced at $20 a month. The streamer gives subscribers access to Fox News, Fox Weather and Fox Business in addition to broadcasting next year’s FIFA World Cup, according to the LA Times.
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