Following the announcement that LVMH has joined Formula 1® as a Global Partner for a 10-year period starting in 2025, the sport is also welcoming the luxury brand Belvedere as its Official Vodka Partner.
The luxury brand Belvedere Vodka is proud to announce its partnership with Formula 1® as the Official Vodka for the championship’s highly anticipated 75th anniversary season. This landmark collaboration brings together two brands celebrated for their innovation, excellence, and pursuit of exceptional performance.
Belvedere Vodka is renowned for its unparalleled quality, luxurious swagger, and pioneering spirit. Formula 1® epitomizes the zenith of precision, speed, and innovation. The eagerly anticipated partnership will embody their dedication to pushing boundaries and delivering the highest standards of luxury and achievement.
Belvedere is a brand that is emblematic of a modern spirit where heritage and progress go hand in hand, constantly pushing the boundaries of possibility. Emerging from the realms of clubbing culture and high-end fashion, it was introduced as a true original, holding the distinction of being the world’s first super-premium vodka. Today, it is redefining the standards of what it means to be a luxury spirit, with its global transition to Belvedere Organic Vodka and the launch of the iconic luxury vodka, Belvedere 10. As the first foray for Belvedere into Formula 1®, the brand will draw from its long-lasting expertise in crafting one-of-a-kind consumer experiences to entertain racegoers and fans alike, with its signature elevated touch.
Stefano Domenicali, President and CEO of Formula 1, said: “Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner. Together we share the same dedication to quality and the pursuit of exclusive moments. This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership.”
As the Official Vodka of Formula 1®, Belvedere’s luxury will further add to the already incredible energy of the sport with unforgettable moments off the track. Starting with the exclusive House of 10, Belvedere’s signature night experience, which will host an Official Afterparty of the FORMULA 1® LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 in Melbourne.
About Belvedere Vodka
Famous for its commitment to craft and excellence, Belvedere Vodka is produced in one of the world’s longest operating Polish distilleries that has been making vodka since 1910. Belvedere is globally celebrated for its modern and stylish attitude that has redefined vodka since it was first launched. Belvedere’s distillers draw from a 600-year Polish vodka-making history to artfully craft rye into an extraordinary vodka of distinct taste and character.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
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