The Business Post reported on Monday that Teeling Irish whiskey’s profits dropped by an astonishing 91% in 2025. The profits were after taxes, and the company made just €295,000 ($344,801.90). According to The Business Post, revenue dropped by 13%.
Bacardi, the brand’s parent company, reported that the brand’s financial position at the end of 2025 was “considered satisfactory.” According to The Spirits Business, the distillery’s visitor center remained one steady source of income, bringing in approximately €3.3 million in revenue ($3.9 million).
It’s been a tough year for Irish whiskey at large. In March, Midleton Distillers, the heavy hitter behind Jameson, temporarily halted production for a couple months in order to focus on “sustainable global growth.” The brand initially announced that it was rolling back the deadline on a major £250 million ($325 million) expansion project for a new distillery.
In April, Tullamore shared that it decided to halt production at a third of its stills for three months. The focus again was on sustainable growth, and though the news seemed forboding, the brand assured consumers that it was an “ongoing thing” and that there would be “no job losses.”
A few months later, Roe & Co announced in July that the brand was joining the flock of Irish whiskey brands pausing or cutting down on production, yet kept its visitor center open.
The Spirits Business reported that Irish whiskey at large faced a contraction. Up until 2025, the whiskey category promised rapid growth and even in 2024, Market Watch reported that Irish Whiskey was gaining market share around the world.
“People are experimenting with brands outside of the Jameson line, which has been a big change in recent years,” said a liquor store owner in New York, Nick Pascale to Market Watch. “Prior to COVID it was really just Jameson that drove the category and our selection for other brands was very slim. But as people have shown interest in small boutique brands we’ve widened our offering to almost double what it used to be. As the more desirable Bourbons have become impossible to get and Scotch prices have drastically increased, people seem more likely to experiment with Irish whiskey.”
Yet, in 2025, headwinds from increased labor costs and destructive tariffs imposed by the Trump administration shook the category dramatically. The American president initially threatened a 30% tariff on European goods, according to The Spirits Business, but subsequently reduced it to 15% in July.
Needless to say, the Teeling Irish whiskey brand faced plenty of headwinds — like the Irish whiskey landscape at large — throughout 2025. Only time will tell what’s in store for the brand in 2026.
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