Bulleit Bourbon and the popular ready-to-drink brand The Cocktail Collection, announced on Monday that they were dropping a whiskey sour cocktail within the ready-to-drink (RTD) lineup, with Autumn just around the corner. The pre-mixed whiskey sour cocktail comes in two formats: a 350 ml priced at $13.99 and a 750 ml priced at $25.99. It possesses an ABV of 25%.
The bourbon brand shared that the cocktail features a blend of lemon juice, honey, and, of course, the star ingredient, Bulleit Bourbon. This release marks the brand’s eighth ready-to-drink cocktail within its portfolio.
“From backyard bonfires to game night gatherings, the Bulleit Whiskey Sour offers an easy, elevated option for any occasion — whether you’re savoring late-summer sunsets, firing up the grill for Labor Day or toasting under the stars on a cozy Autumn night, expressed Diageo Brand Director Nikhil Shah in a statement. “The latest addition to The Cocktail Collection brings one of America’s favorite cocktails to the ready-to-serve space, making it a simple, bar-quality drink to serve and enjoy all year round without the fuss.”
The Sazerac-owned bourbon brand shared that Bulleit’s Whiskey Sour earned a Gold at the San Francisco World Spirits Competition.
To commemorate the launch, Bulleit partnered with content creator and the “King of Sandwiches,” Owen Han to create a custom sandwich meant to pair with the cocktail. Han created a toasted ciabatta and marinated hangar steak sandwich, complete with smoky mozzarella, shallots, and a chili salsa. The brand claims that the lime-cilantro aioli added to Han’s creation pairs beautifully with the ready-to-drink whiskey sour.
“There’s nothing I love more than bringing people together over great food and drinks, especially as the seasons change and everyone is eager to enjoy the final days of summer,” Han expressed in a statement from Bulleit. “When I’m in my kitchen, my energy is usually focused on food, and cocktails often become an afterthought, but with The Cocktail Collection, I can serve a variety of premium cocktails without buying a ton of ingredients. They’re simple, delicious and ready to go which means more time for plating, pairing and being present with my guests.”
About The Cocktail Collection
The Cocktail Collection launched in late 2023 from super supplier Diageo. The lineup currently features both a Cosmopolitan and Espresso Martini with Ketel One Vodka, a Margarita made with Astral Tequila Blanco, a Negroni made with Tanqueray Gin, a Black Cherry Whiskey Sour made with Crown Royal Canadian Whisky.
Bulleit has already been featured in The Cocktail Collection in the brand’s Old Fashioned and Manhattan Ready-to-Drink cocktails.
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