Buffalo Trace announced on Monday that it finished a $1.2 billion expansion project. The project’s termination coincided with the brand making Eagle Rare 12 a permanent expression within the brand’s portfolio. The brand shared that the expansion project was crucial to the whiskey’s production process.
“This whiskey represents more than just time in the barrel — it’s the result of years of dedication, innovation and an unwavering commitment from our entire team,” Buffalo Trace Master Distiller Harlen Wheatley said in a statement. “The investments we’ve made – in time, resources and effort – have allowed us to explore new possibilities in aging and flavor, and this release is a proud reflection of that journey.”
The brand shared that Eagle Rare 12 clocks in at 95 proof and has a suggested retail price of $49.99. It will be joining its Eagle Rare siblings within the portfolio: Eagle Rare 10, Double Eagle Very Rare, Eagle Rare 17 and Eagle Rare 25.
“At Buffalo Trace Distillery, we believe there are no shortcuts to create outstanding whiskey — there is no substitute for quality time spent in the barrel,” said Global Brand Director at Buffalo Trace Distillery Andrew Duncan in a statement. “With Eagle Rare, we are always striving but never satisfied, consistently experimenting to enable better-tasting age-stated bourbon. When it was introduced, Kentucky Straight Bourbon Whiskey brought higher quality standards to whiskey around the world; now, Eagle Rare pushes the bounds of age stating excellence in Bourbon.”
In May, Buffalo Trace announced that it was adding a new expression to its coveted antique collection, the E.H. Taylor Bottled-In-Bond release. The whiskey joins the other five expressions that will drop in the fall.
The news was the Kentucky whiskey brand’s “biggest shakeup in decades,” and Buffalo Trace’s Brand Director Andrew Duncan shared that Colonel E.H. Taylor Jr. was a major “founding figure” who championed bourbon quality by establishing the Bottled In Bond Act of 1897.
The Bottled In Bond Act of 1897 was one of the first consumer protection laws. Before its passage, consumers had basically no protection from the multiple fake or subpar whiskeys in the market.
“[Buffalo Trace Antique Collection] was originally created to celebrate our legacy brands and the visionaries behind them, giving whiskey enthusiasts access to some of the rarest and most exceptional expressions from our distillery. With this new release, we proudly pay tribute to Colonel Taylor’s enduring legacy of innovation and craftsmanship.”
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