The pre-mixed cocktail is getting a stadium-sized upgrade as The Drinks Bureau today announces a new partnership with Freeman’s Event Partners – one of the largest event delivery businesses in the UK. The deal positions The Drinks Bureau as a canned cocktail provider across a range of Freeman’s portfolio of events this year at iconic UK venues.
The partnership, which runs for the whole of 2025, will see The Drinks Bureau’s seriously tasty canned cocktails available for events attendees to purchase and enjoy. It’s a significant endorsement for the independent British drinks brand, founded by female mixologist Frankie Snobel, whose award-winning liquids have already been turning heads in the industry .
The Drinks Bureau’s skilfully crafted cocktail portfolio includes their world-leading Spicy Margarita – crowned best RTD cocktail of 2024 at the Global Spirits Masters in a blind taste test by industry judges – alongside delicious flavours such as Passion Fruit Martini and Strawberry Daiquiri.
The partnership demonstrates a big shift in how Britain’s biggest venues approach drinks service. Freeman’s will serve The Drinks Bureau’s vibrant 150ml cans, ensuring event guests can enjoy premium, bar quality and seriously tasty cocktails while at a live event.
Paula Noble, Category Buyer for Alcohol at Freemans, said: “The Drinks Bureau brings exactly what our events need – delicious cocktails, quick and easy formats and fun packaging. There is a growing demand for good quality cocktails in the event space and The Drinks Bureau are a perfect partners to fill this gap for us.”
Frankie Snobel, Founder at The Drinks Bureau, said: “We are very excited to be bringing our seriously tasty cocktails to so many major events across the UK this year. It’s our mission to create delicious bar-quality cocktails that celebrate the fun in the cocktail occasion. Our playful brand and cute colourful cans are perfect for live events, where speed and convenience is key.”
The rollout begins in February 2025.
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